Rating: It’s an industry Bible and Goldmine of useful stats rolled into one
GoMobile News had the pleasure of attending the launch of the DigiWorld Yearbook 2012 in London. This publication is now in its 12th year and has rapidly established itself as something of a Bible for the mobile industry – although in effect its remit covers the entire digital economy. What we took away from this launch was the publication’s conclusion that there are three big game changers at work within the cellular industry: – mobile everywhere; content in the cloud; and big data. The launch was accompanies by a keynote speech from Olaf Swantee, CEO, Everything Everywhere. He used the opportunity to make an impassioned plea for his company to be able to roll out 4G in the 1800 MHz spectrum.The Yearbook is actually the product of a body originally called IDATE but now rapidly re-branding itself as the DigiWorld Institute.
DigiWorld is thus best thought of as a kind of NGO (non-governmental organisation). However, it carries out research and provides consulting – especially to governmental organisations.
In a nutshell this publication is absolutely packed jam full of useful statistics about the current state of the mobile/cellular industry.
One industry luminary with whom GoMobile News exchanges views at the Yearbook launch revealed that he find the country section at the back of the publication particularity useful.
The presentations highlighted exactly the kind of trends and directions which GoMobile News itself feels are currently shaping the way the mobile industry transforms itself.
The launch was also an unashamed plug for IDATE’s own yearly event which it is calling the DigiWorld Summit which takes place this year between 14th-15th November [2012].
And a very civilised venue it has too in the shape of Le Corum, Montpelier France. A great chance to network with the good and great in the mobile industry.
Rather than try to describe what’s in the 2012 Yearbook, the best thing for readers to do is download the 2011 version in .pdf format because it’s free and is a clear guide as to what to expect from the current version.
If your searching for the reality rather than the fiction in true revenues from participation in the mobile industry try this Yearbook.
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